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Effect of Guerrilla Marketing on Consumer Buying Behaviour of Agricultural Products in Benue State Nigeria

The study investigated the influence of guerrilla marketing on consumer purchasing behavior of agricultural products in Benue State, Nigeria. It specifically focused on assessing the impact of guerrilla marketing strategies on product acceptance and economic advantages in the agribusiness sector. Informed by transactional marketing theory, the research utilized a sample size of 200 respondents and […]

ISBN: 979-8-89248-829-7

23.99

Additional information

ISBN

979-8-89248-829-7

Author

Aperaga Enoch Inyommom

Publisher

Publication year

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Number of pages

50