Additional information
ISBN | 979-8-89248-829-7 |
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Author | Aperaga Enoch Inyommom |
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Number of pages | 50 |
The study investigated the influence of guerrilla marketing on consumer purchasing behavior of agricultural products in Benue State, Nigeria. It specifically focused on assessing the impact of guerrilla marketing strategies on product acceptance and economic advantages in the agribusiness sector. Informed by transactional marketing theory, the research utilized a sample size of 200 respondents and […]
ISBN: 979-8-89248-829-7
€23.99
ISBN | 979-8-89248-829-7 |
---|---|
Author | Aperaga Enoch Inyommom |
Publisher | |
Publication year | |
Language | |
Number of pages | 50 |