Paradox of Sustainable Minimalism: Analyzing the Interplay Between Reduced Consumption and Economic Growth

Description

This book explores how adopting minimalism in lifestyle choices can lead to long-term sustainability, particularly by renting wedding attire instead of buying it, with a special focus on India. Indian weddings often incur large expenses on clothing and this book highlights how minimalism can mitigate such costs. By examining existing literature on minimalism and sustainability, the author emphasizes the importance of adopting minimalism to tackle future challenges on Earth.
The study delves into the intersection of minimalism and sustainability within the Indian context, especially in clothing rental. The potential benefits of minimalism are showcased, including financial savings, enhanced spirituality, and increased happiness. From a consumer perspective, the book underscores the functional benefits of fashion rental and the significant mindset shift required for renting clothes to become a viable alternative to purchasing new ones.
Furthermore, the literature review underscores the complex nature of sustainable fashion, encompassing consumer knowledge, behavior, business models, and the necessity of a holistic approach to addressing environmental challenges posed by fast fashion.