Business Anthropology

Description

Business anthropology is a field that combines anthropological theories and methods with business practices to explore how cultural factors affect organizations and their operations. Emerging from a growing awareness of the role of culture in shaping business dynamics, the field investigates how culture affects consumer behaviour, organizational structures, and management strategies. It provides a useful framework for understanding the relationship between culture and commerce, helping organizations make better decisions, foster innovation, and pursue sustainable development. As business anthropology evolves with global business changes, technological advancements, and changing consumer trends, the book – “Business Anthropology: Observing Business through an Anthropologist’s Eye” provides a clear overview of its scope. Based on secondary data, it covers essential topics such as the meaning, history, key concepts, methods, theories, ethical issues, current trends, applications, and future challenges of the field. The book is designed to help students and professionals understand how anthropological insights can enhance business management and stimulate innovation in today’s globaliz