ENVIRONMENTAL CONCERNS IN CONSUMER DECISION MAKING PROCESS FOR PURCHASING CARS IN ESTONIA

Description

The automobile industry is an important part of every country’s economy but it is also the source of one of the world’s most serious problems: car emission. This research explores the consumer decision-making process of car buyers as well as consumers’ perception of the environment using Estonia as a case study. The objective of this book is to better understand why people buy vehicles, even though cars emit gases that pollute the environment and endanger our own lives in the long run. The study problem is the ongoing global threat of carbon emissions from car exhaust, which causes air pollution and is dangerous to the public, as well as why people make the choices they do. The research study approach entails a poll of 232 respondents and a 10-person interview to determine the factors that affect buying decisions, the level of consumers’ understanding of the impact of automobiles on the environment and whether environmental concerns influence car purchases.