Corporate Social Responsibility as a Strategic Tool in Modern Banking

Description

Corporate Social Responsibility (CSR) is becoming increasingly relevant as the role of business in society undergoes a profound and irreversible transformation. However, despite its prominence in global business discourse, a significant implementation and perception gap persists, particularly in developing and post-Soviet economies. CSR is often misunderstood, relegated to philanthropy, and usually perceived as opposed to profit generation. This monograph argues that such a narrow view is a grave strategic mistake. By demonstrating that the strategic adoption of CSR can simultaneously satisfy owner interests and improve societal welfare, this monograph aims to dismantle the perceived barrier of profitability that has hindered its wider adoption. Using empirical data, it analyzes how Georgian banks’ CSR activities affect their financial performance.