Creative Deception for Businesses

Description

The book discusses innovative ways small business proprietors can stay outstanding in cluttered markets. Creative Deception has been used in many ways to systematically affect perception and customer involvement with integrity. He introduces the concept as one strategic means of blending fact with crafted narratives appealing to consumers on both emotional and psychological levels. Unlike manipulation or dishonesty, creative deception is framed as a means to elevate the brand experience, making it memorable and unique in ways that standard marketing cannot achieve. A good example of this approach is through the story of an entrepreneur known as Desola. Soaps made organically by Desola were no different from many others flooding the market, until her brand story was repositioned to reflect a legacy in herbal knowledge passed down from her grandmother. The new positioning added an emotional layer to her products. The result of this re-telling of her story completely changed her brand-not because the product changed, but because its value did.
It goes further into explaining the methodologies of storytelling, the power of perception, and other psychological triggers like social proof.