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MARKETING STRATEGY AS A TURNAROUND STRATEGY ON THE HOSPITALITY INDUSTRY

This book delves into the significant role marketing strategies and turnaround efforts play in the hospitality industry, examining their impact on guest satisfaction, business recovery, and long-term success. By combining foundational concepts, real-world case studies, and actionable insights, the book explores how these strategies enable the industry to adapt to dynamic market changes, enhance brand […]

ISBN: 979-8-89966-041-2

€35.99

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Additional information

ISBN

979-8-89966-041-2
Author

DR. BENJAMIN NZOMO MWIKYA
Publisher

Publication year

Language

Number of pages

118

Description

This book delves into the significant role marketing strategies and turnaround efforts play in the hospitality industry, examining their impact on guest satisfaction, business recovery, and long-term success. By combining foundational concepts, real-world case studies, and actionable insights, the book explores how these strategies enable the industry to adapt to dynamic market changes, enhance brand positioning, and achieve sustainable growth despite challenges.

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