Tapping pilgrimage season

Description

This book deals with three chapters. The first chapter posits perceived gaps in receiving quality service in the pilgrimage (hajj) by the Muslims, the spiritual tourists. The second chapter has documented the entire hajj rituals so that marketers opt to organize a Shariah-compliant journey to gratify the spiritual tourists. Finally, the third chapter illustrates the halal and Islamic marketing principles that marketers can profitably tap during the pilgrimage. In the case of methodologies, direct observations of performing two times pilgrimage and qualitative Shariah principles have guided. Hence, the book should benefit the halal marketers wishing to start pilgrimage-related businesses, while spiritual tourists who intend to perform hajj will get help. In writing this book, the author has followed observation of two hajjes, a survey of the pilgrims, and principles of halal marketing theories.