Additional information
| ISBN | 979-8-89966-328-4 |
|---|---|
| Author | OFORI ISSAH |
| Publisher | |
| Publication year | |
| Language | |
| Number of pages | 67 |
Operational Resilience, Digitalization and Sustainable Performance of Fast-Moving Consumer Good Firms in Nairobi County
This book examines how fast-moving consumer goods (FMCG) firms in Nairobi County strengthen their operational resilience through digitalization to achieve sustainable performance. It explores how firms adapt to disruptions, integrate advanced technologies, and apply agile strategies to maintain continuity in volatile markets. The book highlights the role of digital to – such as data analytics, […]
ISBN: 979-8-89966-328-4
€29.99
Description
This book examines how fast-moving consumer goods (FMCG) firms in Nairobi County strengthen their operational resilience through digitalization to achieve sustainable performance. It explores how firms adapt to disruptions, integrate advanced technologies, and apply agile strategies to maintain continuity in volatile markets. The book highlights the role of digital to – such as data analytics, automation, and supply-chain platforms
