Additional information
| ISBN | 979-8-88676-318-8 |
|---|---|
| Author | Kingsley Ofosu-Ampong |
| Publisher | |
| Publication year | |
| Language | |
| Number of pages | 69 |
Digital Transformation Strategy
Welcome to Digital Transformation Strategy: An integrated approach to remote working, gamification and digital revolution. This book addresses the lack of an integrated approach to examining the current happenings of the covid-19 pandemic concerning digital transformation in organisations – remote working environments and gamification as motivators and marketing strategies. Although there are guides on gamification, […]
ISBN: 979-8-88676-318-8
€27.99
Description
Welcome to Digital Transformation Strategy: An integrated approach to remote working, gamification and digital revolution. This book addresses the lack of an integrated approach to examining the current happenings of the covid-19 pandemic concerning digital transformation in organisations – remote working environments and gamification as motivators and marketing strategies. Although there are guides on gamification, remote working and digital transformation and many other relevant topics, there is no strategic book that brings it all together to address key concerns with impactful consequences for business leaders, individuals, marketing campaigns and policymakers. Importantly, this book considers how gamification, remote working systems and digital innovation strategy can fit with your organization, no matter the context of deployment. This book illustrates how digital transformation goes beyond the adoption and integration of new technologies to encompass a holistic understanding and strategy of an organization in (re)defining ways to create value.
