DETERMINANTS OF TOURISM DEMAND IN MALAYSIA

Description

Determinants of Tourism Demand in Malaysia: Economic, Social, Policy and Structural Perspectives on Tourism Competitiveness and Sustainable Development provides a comprehensive examination of the factors influencing international tourism demand in Malaysia. Integrating economic theories, empirical evidence and policy perspectives, the book explores the roles of income, exchange rates, inflation, geographical distance, sociocultural influences, institutional frameworks and tourism infrastructure in shaping tourist arrivals. It also examines tourism competitiveness, regional development in Sabah and Sarawak, sustainability, crisis resilience and digital transformation. Drawing on an extended gravity model and comparative ASEAN perspectives, the book offers evidence-based insights and strategic policy recommendations for strengthening Malaysia’s tourism competitiveness, resilience and sustainable development. It serves as a valuable reference for researchers, policymakers, industry practitioners and students.