INNOVATIVE APPROACH TO THE DEVELOPMENT OF SMALL AND MEDIUM-SIZED ENTERPRISES IN THE REPUBLIC OF NORTH MACEDONIA

Description

The modern environment acts with all its factors on organizational work, but it seems that the reactions are most sensitive to consumers. Their changing tastes and needs should be the leading benchmark in creating proactive organizations for innovative changes.

Creativity and innovation in small and medium-sized enterprises are a condition for their survival and development. Creativity and innovation are realized through the creation and implementation of competitive strategies. The process of choosing a competitive strategy, we believe, is most successful through the funnel method. For the successful implementation of the competitive strategy, it is necessary to select and place appropriate workers in appropriate jobs as the key to the success and long-term functioning of the enterprise. For the strategic provision of appropriate workers, strategic: job analysis, planning of appropriate jobs and their staffing with competent and dedicated workers are required.