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Operational Resilience, Digitalization and Sustainable Performance of Fast-Moving Consumer Good Firms in Nairobi County

This book examines how fast-moving consumer goods (FMCG) firms in Nairobi County strengthen their operational resilience through digitalization to achieve sustainable performance. It explores how firms adapt to disruptions, integrate advanced technologies, and apply agile strategies to maintain continuity in volatile markets. The book highlights the role of digital to – such as data analytics, […]

ISBN: 979-8-89966-328-4

€29.99

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Additional information

ISBN

979-8-89966-328-4
Author

OFORI ISSAH
Publisher

Publication year

Language

Number of pages

67

Description

This book examines how fast-moving consumer goods (FMCG) firms in Nairobi County strengthen their operational resilience through digitalization to achieve sustainable performance. It explores how firms adapt to disruptions, integrate advanced technologies, and apply agile strategies to maintain continuity in volatile markets. The book highlights the role of digital to – such as data analytics, automation, and supply-chain platforms

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